What an Idea Sirji?

I love them ..the ads that come up every time with "What an idea sirji?" tag .
Idea mobile advertisements deserve a special award for the social message they convey every time with their innovative and creative advertisements.It does take a lot to convey something meaningful and ensuring it connects with your brand or the product you want to talk about. And what an idea sirji ..really ..their ideas are refreshing and instantly gets you thinking about what they are trying to say. Whether it was the walk when you talk , or the tree one or the latest one on "Bolne ke liye Basha ki zaruri nahi hothi" which means to say something , you do not need a language :-) how meaningful this tag line is in spite being contradictory . Here he means , to convey something .we don't need to actually know the language .It makes sense as so many of us adapt to a new city , state or country even when we are not well versed in the native language .

And even when they launched the "walk when you talk " campaign, it created buzz as some even criticized that how can the ads encourage walking when talking , it can cause accidents on roads etc...i pity those who always comes up with something like that . When there is some message , we always want to dissect the essence and take the residue seriously .In practical sense ,walk when you talk actually helped me manage my time effectively .Imagine how much time we actually spend on mobile phone these days . I started walking in my terrace when i had to take up calls from home.
Even at work , for long calls , i started walking in my corridor ..This definitely helped as i felt refreshed after this walk break :-)) And am sure it also contributed to my physical activity .For all those who keep cribbing that they don't have time for an exercise regime , Please implement "walk when you talk" idea and it will help you reduce some weight for sure !

Oops. How can i forget to mention about Abhishek Bachan who aptly suits their commercial as Sirji!! He emotes so well in some of them that it helps reach many more audiences. The latest one on basha , he has acted so well as a deaf n dumb person that he brought tears in to my eyes when i saw these ads initially!!
Even now when i catch up a glimpse of this ad, towards the end of the advertisement, his emotions connects with you and makes you shed a tear drop or at least a smile in empathy !